Mastering Retention Blog

The Fundamentals of Game Economy Design

Any mobile game professional worth their salt knows that the economy inside of a game has the...

LiveOps Essentials Part 5: Marketing + Monetization

Welcome back, reader. I’m pleased to be back here. With you especially. Today, we’re getting...

LiveOps Essentials Part 4: The Components

Old friends, new friends -- welcome back. This is the fourth installment of my LiveOps...

LiveOps Essentials Part 3: Observation & Adjustments

Welcome back, game connoisseurs. I’m excited to have you.   Today, we’re going to be...

LiveOps Essentials Part 2: The Cadence

In Part I, I weaved you through some of the most crucial -- and least talked about pieces of...

LiveOps Essentials Part 1: The Content

This is part one of a three-part series where we’ll go hands on with the essentials of liveops....

Everything You Need To Know About LiveOps in 2021

The world of games today is unlike anything we’ve ever seen.  Fast-moving. Boundary-pushing....

Why Some Companies Are Able to Launch Multiple Successful Games

Javier Barnes, Head of Design at Pixel Noire Games, is a game designer with 10+ years of...

What every game UX designer should know about human psychology

From door handles to coffee mugs to fighter jet cockpits, User Experience shows up in...

Perfect Positioning For Your Mobile Game Offers

You’ve learned the basic psychology behind why users hit the buy button. You’ve danced with...

What Small Game Studios Can Learn From Big Gaming Studios

Joakim Achren, Founder and CEO at Elite Game Developers, has been a games entrepreneur for the...

How to Create Immersive Stories For Your Players

A mobile game is more than just a game - it’s an entire world that exists within the imagination...

Let's Go Whaling - Secrets to Monetizing Mobile Games

Want to make more money monetizing your game? It’s time to start hunting whales. Most of the...

How to price the perfect offer

So you want your users buying. You want your game economy functioning like a well-oiled machine,...

Top Gaming Influencers That Will Level You Up

Gaming experts know it takes business, math and engineering skills to make a great game, but the...

Special offers that sizzle by Matthew Emery

Article reposted with permission from Matthew Emery. Original article can be found here. About...

The Psychology of Irresistible Game Offers

It’s 2020. That means that your audience has thousands of games at their fingertips. So how do...

Genshin Impact: Deconstructing Mobile's Next Frontier